--- title: "AlphaLoops for Salesforce | SDR Workflow Integration" description: "Find motor carriers in AlphaLoops and push them to Salesforce as accounts, contacts, and leads. Two-way sync, full FMCSA profile, verified decision-makers." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "WebSite", "name": "AlphaLoops", "alternateName": [ "AlphaLoops.com", "Run AlphaLoop" ], "url": "https://runalphaloops.com/" }, { "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "@id": "https://runalphaloops.com/integrations/salesforce#webpage", "url": "https://runalphaloops.com/integrations/salesforce", "name": "AlphaLoops for Salesforce | SDR Workflow Integration", "description": "Find motor carriers in AlphaLoops and push them to Salesforce as accounts, contacts, and leads. Two-way sync, full FMCSA profile, verified decision-makers.", "isPartOf": { "@type": "WebSite", "name": "AlphaLoops", "url": "https://runalphaloops.com" }, "mainEntity": { "@id": "https://runalphaloops.com/integrations/salesforce#integration" }, "about": [ { "@id": "https://runalphaloops.com/integrations/salesforce#crm" }, { "@id": "https://runalphaloops.com/integrations/salesforce#integration" } ], "breadcrumb": { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Integrations", "item": "https://runalphaloops.com/integrations" }, { "@type": "ListItem", "position": 2, "name": "Salesforce", "item": "https://runalphaloops.com/integrations/salesforce" } ] } }, { "@type": "SoftwareApplication", "@id": "https://runalphaloops.com/integrations/salesforce#integration", "name": "AlphaLoops for Salesforce", "applicationCategory": "BusinessApplication", "applicationSubCategory": "CRM Integration", "operatingSystem": "Web (Salesforce AppExchange managed package)", "softwareRequirements": "Salesforce Sales Cloud, Service Cloud, or Financial Services Cloud (Enterprise, Unlimited, or Developer edition)", "description": "Native Salesforce AppExchange managed package that pushes motor carrier records from AlphaLoops into Salesforce as Accounts, Leads, and Contacts. Bi-directional sync flows ownership, opportunity stage, and engagement data back to AlphaLoops.", "url": "https://runalphaloops.com/integrations/salesforce", "provider": { "@type": "Organization", "name": "AlphaLoops", "url": "https://runalphaloops.com" }, "isRelatedTo": { "@id": "https://runalphaloops.com/integrations/salesforce#crm" }, "offers": { "@type": "Offer", "price": "0", "priceCurrency": "USD", "url": "https://runalphaloops.com/pricing", "availability": "https://schema.org/OnlineOnly" }, "featureList": [ "Push motor carriers to Salesforce as Accounts, Leads, or Contacts", "Native Salesforce AppExchange managed package install", "OAuth 2.0 authentication against any Salesforce org", "Dedupe by DOT, MC number, and legal name against existing Salesforce records", "Custom field mapping for Account, Contact, Lead, and custom objects", "Bi-directional sync of Salesforce account ownership, opportunity stage, and engagement activity", "AlphaLoops fields trigger Salesforce Flow, Apex, and Process Builder automation", "Salesforce campaign push for SDR list-building workflows" ], "additionalProperty": [ { "@type": "PropertyValue", "name": "dot_number", "value": "AL_DOT_Number__c", "propertyID": "salesforce:account", "description": "Pushed from AlphaLoops to Salesforce on Account object" }, { "@type": "PropertyValue", "name": "mc_number", "value": "AL_MC_Number__c", "propertyID": "salesforce:account", "description": "Pushed from AlphaLoops to Salesforce on Account object" }, { "@type": "PropertyValue", "name": "legal_name", "value": "Name", "propertyID": "salesforce:account", "description": "Pushed from AlphaLoops to Salesforce on Account object" }, { "@type": "PropertyValue", "name": "power_units", "value": "AL_Power_Units__c", "propertyID": "salesforce:account", "description": "Pushed from AlphaLoops to Salesforce on Account object" }, { "@type": "PropertyValue", "name": "drivers", "value": "AL_Drivers__c", "propertyID": "salesforce:account", "description": "Pushed from AlphaLoops to Salesforce on Account object" }, { "@type": "PropertyValue", "name": "operating_authority", "value": "AL_Authority_Status__c", "propertyID": "salesforce:account", "description": "Pushed from AlphaLoops to Salesforce on Account object" }, { "@type": "PropertyValue", "name": "telematics_platform", "value": "AL_Telematics__c", "propertyID": "salesforce:account", "description": "Pushed from AlphaLoops to Salesforce on Account object" }, { "@type": "PropertyValue", "name": "tms_platform", "value": "AL_TMS__c", "propertyID": "salesforce:account", "description": "Pushed from AlphaLoops to Salesforce on Account object" }, { "@type": "PropertyValue", "name": "fuel_card", "value": "AL_Fuel_Card__c", "propertyID": "salesforce:account", "description": "Pushed from AlphaLoops to Salesforce on Account object" }, { "@type": "PropertyValue", "name": "basic_unsafe_driving", "value": "AL_BASIC_Unsafe__c", "propertyID": "salesforce:account", "description": "Pushed from AlphaLoops to Salesforce on Account object" }, { "@type": "PropertyValue", "name": "basic_hos_compliance", "value": "AL_BASIC_HOS__c", "propertyID": "salesforce:account", "description": "Pushed from AlphaLoops to Salesforce on Account object" }, { "@type": "PropertyValue", "name": "fit_score", "value": "AL_Fit_Score__c", "propertyID": "salesforce:account", "description": "Pushed from AlphaLoops to Salesforce on Account object" }, { "@type": "PropertyValue", "name": "risk_flag", "value": "AL_Risk_Flag__c", "propertyID": "salesforce:account", "description": "Pushed from AlphaLoops to Salesforce on Account object" }, { "@type": "PropertyValue", "name": "contact_name", "value": "Name", "propertyID": "salesforce:contact", "description": "Pushed from AlphaLoops to Salesforce on Contact object" }, { "@type": "PropertyValue", "name": "contact_title", "value": "Title", "propertyID": "salesforce:contact", "description": "Pushed from AlphaLoops to Salesforce on Contact object" }, { "@type": "PropertyValue", "name": "contact_email", "value": "Email", "propertyID": "salesforce:contact", "description": "Pushed from AlphaLoops to Salesforce on Contact object" }, { "@type": "PropertyValue", "name": "account_owner", "value": "OwnerId", "propertyID": "salesforce:account", "description": "Synced from Salesforce back to AlphaLoops on Account object" }, { "@type": "PropertyValue", "name": "opportunity_stage", "value": "StageName", "propertyID": "salesforce:opportunity", "description": "Synced from Salesforce back to AlphaLoops on Opportunity object" }, { "@type": "PropertyValue", "name": "customer_status", "value": "AL_Customer_Status__c", "propertyID": "salesforce:account", "description": "Synced from Salesforce back to AlphaLoops on Account object" } ] }, { "@type": "SoftwareApplication", "@id": "https://runalphaloops.com/integrations/salesforce#crm", "name": "Salesforce", "alternateName": [ "Salesforce CRM", "Salesforce Sales Cloud" ], "applicationCategory": "CRM", "operatingSystem": "Web", "url": "https://www.salesforce.com", "provider": { "@type": "Organization", "name": "Salesforce, Inc.", "url": "https://www.salesforce.com" } }, { "@type": "FAQPage", "@id": "https://runalphaloops.com/integrations/salesforce#faq", "mainEntity": [ { "@type": "Question", "name": "How does AlphaLoops handle duplicate accounts on push?", "acceptedAnswer": { "@type": "Answer", "text": "AlphaLoops dedupes against existing Salesforce accounts on push using DOT number as the primary key, then MC number and legal name as fallbacks. When a match is found, AlphaLoops enriches the existing record instead of creating a new one. Dedupe rules are configurable per org." } }, { "@type": "Question", "name": "Can SDRs push to Lead or Account, depending on team rules?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Each push action lets you target Account, Lead, or Contact independently. Routing rules can be set per user, per team, or per list so SDRs follow your existing prospect-to-pipeline motion." } }, { "@type": "Question", "name": "Is AlphaLoops on the Salesforce AppExchange?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. AlphaLoops ships as a managed package on the AppExchange. Install with one click from your Salesforce org, sandbox or production." } }, { "@type": "Question", "name": "Does the integration support custom objects?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Map AlphaLoops fields to any custom object or custom field in your org. Common patterns include pushing to custom Carrier__c or Partner__c objects alongside standard Account / Contact records." } }, { "@type": "Question", "name": "What Salesforce permissions does the managed package need?", "acceptedAnswer": { "@type": "Answer", "text": "The managed package requests read/write access only to the objects and fields you select during setup. Scoped per profile; admins can constrain further with permission sets." } }, { "@type": "Question", "name": "Can AlphaLoops fields trigger Salesforce Flow or Apex?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. AlphaLoops fields are first-class custom fields on the Account / Contact / Lead objects, so any Flow rule, Apex trigger, or Process Builder automation can act on them." } }, { "@type": "Question", "name": "How often does the sync back from Salesforce run?", "acceptedAnswer": { "@type": "Answer", "text": "Continuous, configurable per environment. Default sync interval is 15 minutes; near-real-time push via Platform Events available for high-velocity teams." } } ] } ] } ] --- [![AlphaLoops](/lovable-uploads/AlphaLoops-Logo-2025_Black-Type_White-Background_3280x1024.png)](/) Products [ I Intelligence Win the deal — technology stack, growth signals & decision-maker contacts on 2.7M carriers. For GTM teams → ](/product)[ V Verify NEW Trust the carrier — embeddable identity & association verification, under your brand. For risk & ops → ](/verify) One carrier data layer · 2.7M carriers [Explore the platform →](/product) [Solutions](/solutions) Sell into trucking [Telematics & ELD Telematics, ELD, dashcam & connected fleet sales ](/solutions/telematics)[TMS TMS sales, BD & RevOps ](/solutions/tms)[Fleet Payments Fuel cards, expense cards, AP & driver pay ](/solutions/fleet-payments)[Insurance Commercial auto, MGAs & trucking programs ](/solutions/insurance)[EquipmentNEW Truck & trailer dealers, OEMs & leasing ](/solutions/equipment)[FactoringNEW Freight factoring & working-capital lenders ](/solutions/factoring)[ComplianceNEW DOT compliance, safety & audit ](/solutions/compliance) Work with carriers [Broker Risk Fraud intelligence for brokers & 3PLs ](/solutions/broker-risk)[Carrier RecruitingNEW Source & onboard carrier capacity ](/solutions/carrier-recruiting) Why AlphaLoops One dataset, every freight buyer. 2.7M carriers profiled, refreshed daily Whoever you sell to or move freight with, it's the same source of truth — synced to your CRM. [Book a demo](/contact)[View all solutions → ](/solutions) [Integrate](/integrations) [ Salesforce AppExchange managed package · push to Account, Lead, Contact ](/integrations/salesforce)[ HubSpot Managed app · push to Company and Contact with associations ](/integrations/hubspot)[ Microsoft Dynamics 365 Power Automate connector · push to Dataverse Account and Contact ](/integrations/dynamics)[ n8n Verified community node · AI agent workflows ](/integrations/n8n)[ MCP Server Hosted Model Context Protocol · Claude, Cursor, Windsurf ](/mcp) [All integrations →](/integrations) [Pricing](/pricing)[Research](https://research.runalphaloops.com) [What's new](/whats-new) [ Carrier Benchmarks NEW Carrier safety grades built on actual peers ](/whats-new/carrier-benchmarks-carrier-safety-grades-built-on-actual-peers) [All updates →](/whats-new) [Log in](https://alphafreight.runalphaloops.com/login)[Sign up](https://alphafreight.runalphaloops.com/login?mode=signup)[Book a demo](/book-a-demo) [Back to integrations](/integrations) ALPHALOOPS FOR SALESFORCE A + SF LIVE · APPEXCHANGE # Find carriers in AlphaLoops. Push them to Salesforce. AlphaLoops profiles every motor carrier in America (2.7 million of them). Your SDRs filter, list-build, and push the carriers and contacts they want into Salesforce as new accounts, leads, and contacts. Full FMCSA profile, technology adoption, fraud signals, and verified decision-makers populate on push. Bi-directional sync keeps ownership, opportunity stage, and engagement data flowing back to AlphaLoops. [Book a demo](https://app.apollo.io/#/meet/matt_fleming_ab9/30-min)[View on AppExchange](/integrations) NEW SALESFORCE ACCOUNT REDWOOD MOTOR EXPRESS Created from AlphaLoops · 0014x000DRedwood PUSHED BY MARCUS K · 4 MIN AGO +218 fields CARRIER PROFILE FIELDS DOT Number 1842091 MC Number 671820 Power Units 218 Telematics Omnitracs TMS McLeod LoadMaster Fit Score 94 · A-tier CONTACTS PUSHED 4 NEW MR Marcus Reyes Director of Safety VERIFIED JK Jenna Klein VP Operations VERIFIED SECTION 02 · THE WORKFLOW ## The SDR workflow in three steps Find motor carriers worth working in AlphaLoops. Push them to Salesforce. Work them in your existing pipeline. No CSV exports, no copy-paste, no field reconciliation. 1 ### Find carriers in AlphaLoops Filter the 2.7M carrier universe by tech stack, fleet size, BASIC pain, ELD revocation exposure, growth signals, geography, equipment, or any combination of 200+ fields. Build a list or open a single carrier profile. 2 ### Push to Salesforce Select carriers and contacts, click "Push to Salesforce." Records arrive as accounts, leads, or contacts depending on your team's routing rules. AlphaLoops handles dedupe against existing records and writes to your custom field mappings. 3 ### Work in Salesforce, sync back SDR works the new records in their normal Salesforce flow. Account ownership, opportunity stage, and engagement activity sync back to AlphaLoops so the rep's worked accounts stay reflected on the AlphaLoops side. SECTION 03 · DATA FLOW ## Bi-directional sync, SDR-driven push The rep initiates the push from AlphaLoops. Account ownership, deal stages, and engagement data flow back automatically. Bi-directional sync keeps both sides current without manual intervention. A AlphaLoops → PUSHED TO SALESFORCE ON DEMAND BY SDR · OR SCHEDULED LIST PUSH - · New accounts (full carrier profile, 200+ fields) - · New contacts (verified emails, phones, titles) - · Technology adoption (303 platforms) - · FMCSA SMS BASICs and inspection history - · Fraud and risk signals - · Fleet composition and growth - · ICP fit score and tier - · Watchlist alerts (MC sales, ELD revocation) SF Salesforce → BACK TO ALPHALOOPS CONTINUOUS · CONFIGURABLE FREQUENCY - · Account ownership and assignment - · Opportunity stage and amount - · Territory and team mappings - · Custom segment membership - · Carrier blocklist and approved-list flags - · Engagement activity (calls, emails, meetings) - · Customer status (prospect, customer, churned) SECTION 04 · USE CASES ## How teams run AlphaLoops in Salesforce From SDR daily prospecting to RevOps automation to Customer Success risk monitoring. PRIMARY WORKFLOW SDR ### Push carriers and contacts into Salesforce SDRs find carriers in AlphaLoops, build target lists by tech stack or fit score, and push selected accounts and contacts to Salesforce with one click. Records arrive fully populated with FMCSA profile, technology adoption, decision-maker contacts, and ICP fit score. The daily prospecting motion. SDR · MANAGER ### Build lists, push to Salesforce campaigns Filter the carrier universe by ELD revocation exposure, BASIC pain, fleet growth, or any combination of 200+ fields. Push the resulting list directly into a Salesforce campaign as new leads or accounts. Reps walk into Monday with a fresh, fully-loaded prospect list. REVOPS ### Auto-enrich existing accounts Existing Salesforce accounts get matched against the AlphaLoops database. Missing DOT numbers, fleet sizes, technology adoption, and decision-maker contacts populate automatically. Use Apex triggers and Flow rules to route by AlphaLoops fields. CUSTOMER SUCCESS ### Monitor risk signals on book of business CSMs see AlphaLoops risk signals on their assigned accounts: MC sale activity, ownership changes, OOS spikes, ELD revocation exposure. Renewal conversations start before the customer brings them up. SECTION 05 · SETUP ## Installed and pushing in 15 minutes AlphaLoops is a managed package on the Salesforce AppExchange. Admin-installable, OAuth-authenticated, configurable field mappings. A ### Install the managed package Install AlphaLoops from the Salesforce AppExchange. Available for Sales Cloud, Service Cloud, and Financial Services Cloud orgs. Sandbox installation supported for testing before production. B ### Authenticate via OAuth Connect your AlphaLoops API key and authorize the package against your Salesforce org. Permissions scoped to the objects and fields you select. C ### Map fields and start pushing Map AlphaLoops fields to your Salesforce account, contact, and custom objects. SDRs can push their first list within minutes of activation. AUTH: OAuth 2.0 EDITIONS: Enterprise, Unlimited, Developer OBJECTS: Account, Contact, Lead, Custom SYNC: Bi-directional SECTION 06 · FIELD MAPPING ## Which AlphaLoops fields populate in Salesforce 28 default fields map into Account, Contact, and Lead objects on push. Custom field mapping supported for any AlphaLoops field not listed below. ALPHALOOPS FIELD SALESFORCE FIELD OBJECT DIRECTION dot\_number AL\_DOT\_Number\_\_c Account → push mc\_number AL\_MC\_Number\_\_c Account → push legal\_name Name Account → push power\_units AL\_Power\_Units\_\_c Account → push drivers AL\_Drivers\_\_c Account → push operating\_authority AL\_Authority\_Status\_\_c Account → push telematics\_platform AL\_Telematics\_\_c Account → push tms\_platform AL\_TMS\_\_c Account → push fuel\_card AL\_Fuel\_Card\_\_c Account → push basic\_unsafe\_driving AL\_BASIC\_Unsafe\_\_c Account → push basic\_hos\_compliance AL\_BASIC\_HOS\_\_c Account → push fit\_score AL\_Fit\_Score\_\_c Account → push risk\_flag AL\_Risk\_Flag\_\_c Account → push contact\_name Name Contact → push contact\_title Title Contact → push contact\_email Email Contact → push account\_owner OwnerId Account ← back opportunity\_stage StageName Opportunity ← back customer\_status AL\_Customer\_Status\_\_c Account ← back \+ 8 MORE FIELDS · CUSTOM FIELD MAPPING AVAILABLE FOR ANY ALPHALOOPS FIELD SECTION 07 · USE PATTERN ## How insurance and broker-partner teams run the SDR push workflow in Salesforce CARGO INSURANCE BROKER PARTNERSHIPS CUSTOMER PROFILE Insurance and broker-partner teams run the SDR push workflow daily. Reps filter the carrier universe in AlphaLoops by broker authority, fleet size, and fraud profile, then push qualified accounts and contacts into Salesforce as new broker partner opportunities. Records arrive with full FMCSA safety profiles, ownership signals, and verified contact data. Bi-directional sync keeps Salesforce opportunity stages and account ownership flowing back to AlphaLoops, so reps see which carriers in their target list are already being worked. Teams scale outbound carrier-partner prospecting without adding RevOps headcount. SECTION 08 · FAQ ## Frequently asked questions ### How does AlphaLoops handle duplicate accounts on push? ### Can SDRs push to Lead or Account, depending on team rules? ### Is AlphaLoops on the Salesforce AppExchange? ### Does the integration support custom objects? ### What Salesforce permissions does the managed package need? ### Can AlphaLoops fields trigger Salesforce Flow or Apex? ### How often does the sync back from Salesforce run? ## Push your first carriers in 15 minutes. Motor carrier intelligence inside the CRM your team already runs. [Book a demo](https://app.apollo.io/#/meet/matt_fleming_ab9/30-min)[View on AppExchange](/integrations) HELLO@RUNALPHALOOP.COM [ALPHA LOOPS ](/) Carrier intelligence and verification for freight — built on every motor carrier in America. [hello@runalphaloops.com](mailto:hello@runalphaloops.com) ### Products - [Intelligence](/product) - [VerifyNEW ](/verify) - [Our Data](/our-data) - [FMCSA API](/fmcsa-api) - [MCP Server](/mcp) - [Integrations](/integrations) - [Pricing](/pricing) ### [Solutions](/solutions) - [Insurance](/solutions/insurance) - [Broker Risk](/solutions/broker-risk) - [TMS](/solutions/tms) - [Fleet Payments](/solutions/fleet-payments) - [Telematics](/solutions/telematics) ### Resources - [Carrier Flows](/data/carrier-flows) - [FMCSA Data Hub](/data) - [Carrier Watchlist](/watchlist) - [Carrier Technology](/technology) - [Research](https://research.runalphaloops.com/) - [Guides](/guides) ### Company - [Contact](/contact) - [What's New](/whats-new) - [Support](/support) - [Security](/security) - [Compare AlphaLoops](/vs) Tracked telematics, TMS & fuel-card providers [Samsara](/technology/telematics/samsara)[Motive](/technology/telematics/motive)[Omnitracs](/technology/telematics/omnitracs)[Geotab](/technology/telematics/geotab)[Verizon Connect](/technology/telematics/verizon-connect)[Trimble](/technology/telematics/trimble)[Lytx](/technology/telematics/lytx)[McLeod Software](/technology/tms/mcleod-software)[AscendTMS](/technology/tms/ascendtms)[Oracle TMS](/technology/tms/oracle-transportation-management-otm)[SAP TM](/technology/tms/sap-transportation-management)[WEX Fleet Card](/technology/fuel-card/wex-fleet-card)[Comdata](/technology/fuel-card/comdata-fuel-card)[EFS Fuel Card](/technology/fuel-card/efs-fuel-card)[Pilot Flying J](/technology/fuel-card/pilot-flying-j-fuel-card) © 2026 AlphaLoops, Inc. · Verify is patent pending. 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