---
title: "Carrier Intelligence for TMS Sales &amp; Displacement"
description: "Carrier intelligence for TMS sales: detect competitor TMS adoption across 112 platforms, surface switch triggers, and reach the right decision-maker fast."
lang: en
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[![AlphaLoops](/lovable-uploads/AlphaLoops-Logo-2025_Black-Type_White-Background_3280x1024.png)](/)

Products

[

I Intelligence 

Win the deal — technology stack, growth signals & decision-maker contacts on 2.7M carriers.

For GTM teams → ](/product)[

V Verify NEW 

Trust the carrier — embeddable identity & association verification, under your brand.

For risk & ops → ](/verify)

One carrier data layer · 2.7M carriers [Explore the platform →](/product)

[Solutions](/solutions)

Sell into trucking

[Telematics & ELD Telematics, ELD, dashcam & connected fleet sales ](/solutions/telematics)[TMS TMS sales, BD & RevOps ](/solutions/tms)[Fleet Payments Fuel cards, expense cards, AP & driver pay ](/solutions/fleet-payments)[Insurance Commercial auto, MGAs & trucking programs ](/solutions/insurance)[EquipmentNEW Truck & trailer dealers, OEMs & leasing ](/solutions/equipment)[FactoringNEW Freight factoring & working-capital lenders ](/solutions/factoring)[ComplianceNEW DOT compliance, safety & audit ](/solutions/compliance)

Work with carriers

[Broker Risk Fraud intelligence for brokers & 3PLs ](/solutions/broker-risk)[Carrier RecruitingNEW Source & onboard carrier capacity ](/solutions/carrier-recruiting)

Why AlphaLoops

One dataset, every freight buyer.

2.7M carriers profiled,  
refreshed daily 

Whoever you sell to or move freight with, it's the same source of truth — synced to your CRM.

[Book a demo](/contact)[View all solutions → ](/solutions)

[Integrate](/integrations)

[

Salesforce

AppExchange managed package · push to Account, Lead, Contact

](/integrations/salesforce)[

HubSpot

Managed app · push to Company and Contact with associations

](/integrations/hubspot)[

Microsoft Dynamics 365

Power Automate connector · push to Dataverse Account and Contact

](/integrations/dynamics)[

n8n

Verified community node · AI agent workflows

](/integrations/n8n)[

MCP Server

Hosted Model Context Protocol · Claude, Cursor, Windsurf

](/mcp)

[All integrations →](/integrations)

[Pricing](/pricing)[Research](https://research.runalphaloops.com)

[What's new](/whats-new)

[

Carrier Benchmarks NEW 

Carrier safety grades built on actual peers

](/whats-new/carrier-benchmarks-carrier-safety-grades-built-on-actual-peers)

[All updates →](/whats-new)

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FOR TMS SALES, BD, AND REVOPS TEAMS

# Carrier intelligence for TMS sales

AlphaLoops profiles every motor carrier in America (2.7 million of them), tracks which TMS they currently run across 112 platforms, surfaces growth signals and switch triggers, and delivers verified decision-maker contacts directly into your CRM. Built for displacement-heavy TMS sales.

USED BY ALVYS 

[Book a demo](/contact)[Talk to sales](/contact)

SWITCH SIGNAL · 4 OF 5 

PINEHILL LOGISTICS GROUP

DOT 2891034 · MC 974502

CURRENT TMS

McLeod LoadMaster

Detected · 4+ years

LEGACY

SWITCH SIGNALS

✓

Fleet up 38% YoY 

✓

Added brokerage authority Q3 

✓

New telematics: Samsara 

✓

New VP of Operations · 60d 

○

No M&A activity 

FLEET

142 power units 

168 drivers 

▲ +39 UNITS LAST 12 MONTHS

DECISION-MAKER

JT

Jordan Tan

VP Operations · 60 days

VERIFIED

SECTION 02 · SWITCH SIGNALS

## The five signals that tell you a carrier is ready to switch TMS

Almost no carrier with 5+ trucks runs without a TMS. The market is saturated. Net-new TMS sales are rare; almost every win is a displacement. Five signals separate displacement-ready accounts from the rest.

1

Current TMS platform

Which TMS the carrier runs today and how long they've been on it. The foundation of every displacement play.

✓ COVERED

2

Fleet growth past current system's capacity

Carriers outgrowing their current TMS hit a wall around the same fleet sizes every time. Track who's approaching that wall.

✓ COVERED

3

New operations type

Adding brokerage, warehousing, or going hybrid forces a TMS rethink. New authority filings surface this signal.

✓ COVERED

4

Tech stack changes

New telematics, new ELD, or new accounting platform creates integration questions the legacy TMS can't answer.

✓ COVERED

5

Decision-maker change

New VP of Operations, IT director, or CFO inside 12 months is one of the strongest TMS-switch predictors that exists.

✓ COVERED

AlphaLoops is the carrier intelligence layer for TMS displacement. We don't replace your CRM or your sales execution platform. We tell your reps which carriers are actually ready to switch, and which ones aren't.

SECTION 03 · USE CASES

## How TMS teams use AlphaLoops

From competitor displacement to new-entrant capture, AlphaLoops sits underneath every TMS sales motion.

DISPLACEMENT

Competitor TMS displacement

Identify carriers running specific competitor TMS platforms (McLeod, TMW, Trimble, Truckmate, AscendTMS) and target them with displacement messaging. Coverage across 112 TMS platforms , the most comprehensive in trucking GTM.

SWITCH SIGNALS

Switch-trigger detection

Monitor your target accounts for the signals that precede a TMS switch: rapid fleet growth, new brokerage authority, telematics changes, ELD migrations, accounting changes, or new ops leadership. Reps reach accounts at the moment they're rethinking the stack.

SEGMENTATION

Fleet-size and operations segmentation

Filter to your exact ICP: 50-300 truck mid-market, asset-only vs hybrid, dry van vs reefer vs flatbed, regional vs long-haul. Modern TMS reps target different cohorts than legacy reps. AlphaLoops slices the universe to whichever cohort matches your product.

STACK MAPPING

Full tech stack visibility

See the carrier's complete tech footprint: TMS, telematics, ELD, accounting, fuel card, factoring, dashcam. Reps walk into every conversation knowing the full integration story, not just the TMS in isolation.

CONTACTS

TMS decision-makers

Verified emails and direct phones for owners, ops VPs, IT directors, and CFOs across 2.7 million  motor carriers. Routing logic by fleet size built into the CRM integration.

CRM

Native delivery into your sales stack

Carrier intelligence delivered into Salesforce, HubSpot, Outreach, Salesloft, and Gong. No data migration, no manual enrichment. Reps see TMS context inline in the records they already work.

SECTION 04 · DATA RECORD

## The carrier intelligence record

What's in the AlphaLoops record. Verifiable, schema-level detail.

TMS platform adoption

PROPRIETARY

112 TMS platforms  tracked. Modern (Alvys, Tai, Truckbase, Rose Rocket, Q7, AscendTMS, Turvo). Legacy (McLeod LoadMaster, TMW, Trimble TMW, Truckmate). Detection includes platform, tenure, and version where available.

Full tech stack

PROPRIETARY

Telematics and ELD (97 platforms : Samsara, Motive, Geotab, Lytx, Trimble). Fuel cards (94 platforms : WEX, Comdata, EFS). Accounting, dashcam, factoring, and visibility platforms.

Fleet and equipment

Power units, drivers, tractors, trailers. VIN-level specifications on 4M commercial vehicles . Fleet growth and contraction trends with 5+ years  of historical data.

Switch trigger signals

PROPRIETARY

Rapid growth events. New brokerage or hybrid authority filings. Telematics platform changes. Accounting platform changes. New executive hires (Ops VP, IT director, CFO). M&A and reorganization activity.

Operations type

Asset-only, brokerage, hybrid (asset + brokerage), dedicated, intermodal, drayage, household goods, hazmat, oversized. Multi-authority detection identifies carriers running both asset and brokerage operations.

Decision-maker contacts

PROPRIETARY

Verified emails and direct phones for owners, ops VPs, IT directors, CFOs, and dispatch leadership. Tenure data identifies recently-hired executives. Routing logic by fleet size built in.

FMCSA and authority data

Authority status, age, type. New entrant flag. New brokerage authority filings. Inspection and crash history. Used to qualify accounts and disqualify high-risk ones.

What we don't include

BY DESIGN

TMS contract terms, pricing, or seat counts (lives with the carrier). Customer load data or shipper relationships (proprietary to the carrier). Driver-level identity data beyond aggregate counts.

SECTION 05 · DELIVERY

## How AlphaLoops delivers into your stack

Carrier intelligence delivered into the systems your reps and marketers already use.

CRM

Native two-way sync with Salesforce and HubSpot. Outreach, Salesloft, Gong.

[Integrations →](/integrations)

REST API

200+ fields per carrier. Sub-100ms response. Batch enrichment endpoints.

[API docs →](/fmcsa-api/docs)

Webhooks

Switch-trigger events, growth alerts, new-entrant signals to your endpoint.

[Reference →](/fmcsa-api/docs)

MCP Server

30+ tools for AI-assisted prospecting. Works with Claude, ChatGPT, Cursor.

[MCP server →](/mcp)

WEBHOOKS, BATCH ENDPOINTS, AND ICP SCORING AVAILABLE ON ENTERPRISE

SECTION 06 · PROBLEMS WE SOLVE

## Three problems TMS sales teams solve with AlphaLoops

The specific reasons reps using AlphaLoops outperform reps working from generic B2B data or from their own intuition about which carriers are ready to switch.

PROBLEM 01

Knowing the carrier's full tech stack, not just the TMS

A modern TMS sells on integration story as much as feature parity. Reps win when they walk into a discovery call already knowing the carrier runs Samsara, EFS, and QuickBooks, and already knowing how their TMS will connect to each. They lose when they're learning the stack on the call.

AlphaLoops detects the full carrier tech stack: TMS, telematics, ELD, fuel card, accounting, dashcam, factoring, visibility platform. One unified record. The most comprehensive coverage of trucking technology adoption available.

PROBLEM 02

Spotting carriers about to outgrow their current TMS

Carriers don't switch TMS gradually. They run on their current system until something forces the change: rapid fleet growth past the system's typical capacity, a shift to brokerage or hybrid operations, a new executive hire, or a tech stack change that breaks integration. Reps who reach these accounts in the 90 days before the switch decision win the deal. Reps who reach them after lose.

AlphaLoops monitors all five switch-trigger signals continuously across your target accounts. Carriers crossing growth thresholds, filing new authority types, swapping telematics, or hiring a new ops VP surface as alerts in time to act.

PROBLEM 03

Mapping the displacement universe at scale

Most TMS sales teams know who their top three competitors are. Few have a real list of which specific carriers run those competitors today, segmented by fleet size, geography, and operations type. Without that list, displacement campaigns are guesses.

AlphaLoops gives you the universe: every carrier on every TMS, segmented by fleet size, growth, geography, equipment, and operations. Build a McLeod displacement campaign by clicking a filter. Build it for TMW the same way. Marketing and sales work from the same source of truth.

SECTION 07 · CUSTOMER

## How Alvys uses AlphaLoops

ALVYS

MODERN TMS · USA

Alvys is a modern TMS serving growing carriers and 3PLs. Their GTM team uses AlphaLoops to identify carriers running competitor TMS platforms, monitor the switch triggers that precede a TMS evaluation, and reach the right decision-maker at the right moment.

Reps target McLeod and TMW displacement opportunities, monitor target accounts for growth-driven switch triggers, and walk into discovery calls knowing the carrier's full tech stack before the conversation starts.

SECTION 08 · FAQ

## Frequently asked questions

Common questions from TMS sales, BD, and RevOps teams.

How do I find carriers running a specific competitor TMS? − 

AlphaLoops detects TMS adoption across 112 platforms, including McLeod LoadMaster, TMW, Trimble TMW, Truckmate, AscendTMS, Q7, Alvys, Tai, Truckbase, Rose Rocket, Turvo, and 100+ others. Filter to any specific platform, segment by fleet size and geography, and push the list to your CRM.

How does AlphaLoops detect what TMS a carrier is running? + 

Can AlphaLoops identify carriers ready to switch TMS? + 

How is AlphaLoops different from ZoomInfo or Apollo for TMS sales? + 

Does AlphaLoops show the rest of the carrier's tech stack, not just TMS? + 

Does AlphaLoops integrate with Salesforce, HubSpot, Outreach, and Salesloft? + 

RELATED SOLUTIONS

## Other GTM motions on the same platform

[All solutions →](/solutions)

[

INSURANCE

Commercial auto and trucking insurance

Continuous FMCSA, fleet, and risk monitoring for underwriters and MGA programs. Authority monitoring, chameleon detection, and AI-powered fraud signals across 2.7M carriers.

Learn more → ](/solutions/insurance)[

FLEET PAYMENTS

Fleet payments sales

Targeting and prospecting for fuel cards, expense cards, AP, and driver pay. Identify current payment vendor, surface growth signals, reach fleet decision-makers.

Learn more → ](/solutions/fleet-payments)[

TELEMATICS

Telematics, ELD, and dashcam sales

Detect telematics adoption across 97 platforms, surface ELD revocation exposure and FMCSA BASIC pain, and reach Safety Directors and Ops VPs at the moment they're rethinking the stack.

Learn more → ](/solutions/telematics)[

RISK & COMPLIANCE

Broker risk and fraud detection

Detection of the ten fraud patterns brokers face today: chameleon, identity theft, MC sales, fictitious pickup, dispatch fraud, and more. The fraud intelligence layer behind every load.

Learn more → ](/solutions/broker-risk)[

COMPLIANCE

Compliance services prospecting

Find motor carriers to sell DOT compliance, drug-and-alcohol testing, IFTA, permits, and safety consulting to. Filter by authority age, safety profile, and size, then reach the owners and CFOs who own compliance budgets.

Learn more → ](/solutions/compliance)[

CARRIER RECRUITING

Carrier recruiting and capacity sourcing

Source capacity by equipment, geography, fleet size, and authority age across 2.7M carriers, then reach the decision-makers who decide whether a fleet joins your network.

Learn more → ](/solutions/carrier-recruiting)[

EQUIPMENT & FINANCING

Equipment, leasing, and financing sales

Find fleets to sell trucks, trailers, leasing, financing, and parts programs to. Target by fleet size, growth signals, Estimated Fleet Value, and equipment, then reach owners and CFOs.

Learn more → ](/solutions/equipment)[

FACTORING

Freight factoring prospecting

Find carriers most likely to need invoice factoring. New-authority feed, fleet size, equipment, and factoring intent signals across 2.7M carriers, with verified owner and CFO contacts.

Learn more → ](/solutions/factoring)

## See AlphaLoops in action.

Carrier intelligence for TMS sales, in your CRM.

[Book a demo](/contact)[Talk to sales](/contact)

[Or see the full AlphaLoops platform →](/product)

HELLO@RUNALPHALOOP.COM

[ALPHA LOOPS ](/)

Carrier intelligence and verification for freight — built on every motor carrier in America.

[hello@runalphaloops.com](mailto:hello@runalphaloops.com)

### Products

-   [Intelligence](/product)
-   [VerifyNEW ](/verify)
-   [Our Data](/our-data)
-   [FMCSA API](/fmcsa-api)
-   [MCP Server](/mcp)
-   [Integrations](/integrations)
-   [Pricing](/pricing)

### [Solutions](/solutions)

-   [Insurance](/solutions/insurance)
-   [Broker Risk](/solutions/broker-risk)
-   [TMS](/solutions/tms)
-   [Fleet Payments](/solutions/fleet-payments)
-   [Telematics](/solutions/telematics)

### Resources

-   [Carrier Flows](/data/carrier-flows)
-   [FMCSA Data Hub](/data)
-   [Carrier Watchlist](/watchlist)
-   [Carrier Technology](/technology)
-   [Research](https://research.runalphaloops.com/)
-   [Guides](/guides)

### Company

-   [Contact](/contact)
-   [What's New](/whats-new)
-   [Support](/support)
-   [Security](/security)
-   [Compare AlphaLoops](/vs)

Tracked telematics, TMS & fuel-card providers

[Samsara](/technology/telematics/samsara)[Motive](/technology/telematics/motive)[Omnitracs](/technology/telematics/omnitracs)[Geotab](/technology/telematics/geotab)[Verizon Connect](/technology/telematics/verizon-connect)[Trimble](/technology/telematics/trimble)[Lytx](/technology/telematics/lytx)[McLeod Software](/technology/tms/mcleod-software)[AscendTMS](/technology/tms/ascendtms)[Oracle TMS](/technology/tms/oracle-transportation-management-otm)[SAP TM](/technology/tms/sap-transportation-management)[WEX Fleet Card](/technology/fuel-card/wex-fleet-card)[Comdata](/technology/fuel-card/comdata-fuel-card)[EFS Fuel Card](/technology/fuel-card/efs-fuel-card)[Pilot Flying J](/technology/fuel-card/pilot-flying-j-fuel-card)

© 2026 AlphaLoops, Inc. · Verify is patent pending.

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