--- title: "AlphaLoops vs Highway — Carrier Intelligence for Freight" description: "Highway is a carrier identity and fraud-prevention platform for freight brokers. AlphaLoops is carrier intelligence for go-to-market teams. Compare the two." lang: en json-ld: | { "@context": "https://schema.org", "@type": "WebSite", "name": "AlphaLoops", "url": "https://runalphaloops.com/" } --- [![](/lovable-uploads/AlphaLoops-Logo-2025_Black-Type_White-Background_3280x1024.png)](/) [Product](/product) [Solutions](/solutions) [ Insurance Commercial auto, MGAs, trucking insurance programs ](/solutions/insurance)[ Fleet Payments Fuel cards, expense cards, AP, driver pay ](/solutions/fleet-payments)[ TMS TMS sales, BD, and RevOps ](/solutions/tms)[ Broker Risk Fraud intelligence for brokers and 3PLs ](/solutions/broker-risk)[ Telematics Telematics, ELD, dashcam, and connected fleet sales ](/solutions/telematics) [All solutions →](/solutions) [Integrations](/integrations) [ Salesforce AppExchange managed package · push to Account, Lead, Contact ](/integrations/salesforce)[ HubSpot Managed app · push to Company and Contact with associations ](/integrations/hubspot)[ Microsoft Dynamics 365 Power Automate connector · push to Dataverse Account and Contact ](/integrations/dynamics)[ n8n Verified community node · AI agent workflows ](/integrations/n8n)[ MCP Server Hosted Model Context Protocol · Claude, Cursor, Windsurf ](/mcp) [All integrations →](/integrations) [Pricing](/pricing)[Research](https://research.runalphaloops.com)[What's New](/whats-new) [Log In](https://alphafreight.runalphaloops.com/login)[Book a Demo](/contact) AlphaLoops vs. Highway # Highway protects freight. We help you win it. Highway is a carrier identity and fraud prevention platform built for freight brokers. AlphaLoops is a carrier intelligence platform built for go-to-market teams. Both work with carrier data. The similarities end there. [Book a Demo](/contact)[See the Comparison](#comparison) Highway answers: **"Is this carrier who they say they are?"**  |  AlphaLoops answers: **"Which carriers should my sales team be targeting right now?"** Two platforms. Two completely different jobs. AlphaLoops Go-To-Market Intelligence ### Find the right carriers. Win the conversation. AlphaLoops tells your sales team which 50,000 carriers out of 2.4 million are actually worth calling: based on their tech stack, fleet size, growth trajectory, and fit with your ICP. Then it tells them exactly how to pitch. Used by telematics companies, TMS vendors, fuel card providers, insurers, and anyone else who sells into trucking and needs a smarter way to build pipeline. Highway Broker Fraud Prevention ### Verify carriers before booking a load. Highway verifies carrier identity in real time: preventing double-brokering, fraud, and load theft before they happen. It uses ELD connections, authority checks, and document verification to confirm a carrier is legitimate before a load is assigned. Used by freight brokers and 3PLs who need to know the carrier picking up their freight is who they claim to be. Feature Comparison ## What each platform actually does There's very little overlap here. The data Highway uses to verify identity is not the same data AlphaLoops uses to drive sales. Capability AlphaLoops Highway Technology stack detection Telematics, TMS, ELD, and fuel card providers per carrier ✓ Yes ✗ No Fleet size & equipment profiling Power units, trailers, cargo type, updated continuously ✓ Yes: GTM-enriched → Yes: broker sourcing focus Fleet growth & contraction signals Carriers adding trucks, hiring drivers, expanding into new lanes ✓ Yes ✗ No ICP targeting & list building Segment 2.4M+ carriers by tech stack, fleet size, geography, and signals ✓ Yes: GTM-focused → Carrier search exists, built for load sourcing not sales Sales contact data Decision-maker names, emails, direct dials for GTM outreach ✓ Yes ✗ No CRM integration Salesforce, HubSpot, and Microsoft Dynamics: carrier intelligence inside rep workflows ✓ Yes ✗ Not for GTM AI-powered carrier scoring Rank and prioritize carriers by ICP fit and opportunity signals ✓ Yes ✗ No REST API & MCP server Modern REST API and MCP server — embed carrier intelligence in AI agents, internal tools, and any MCP-compatible workflow ✓ Yes: REST API & MCP → Broker identity API on Connect Core ($500/mo+); no API on base plan Carrier identity verification Real-time confirmation that a carrier is who they claim to be ✗ Not the focus ✓ Yes Double-brokering & fraud detection Catch impersonation, cargo theft, and fraudulent booking attempts ✗ No ✓ Yes ELD-powered real-time load tracking Live truck location and automated vehicle assignment without check calls ✗ No ✓ Yes: Load Lock+ Insurance policy & exclusion analysis Reveals cargo insurance exclusions not visible on standard COIs ✗ No ✓ Yes: Exclusion Intel Carrier onboarding & digital booking Streamline how brokers onboard and assign loads to new carriers ✗ No ✓ Yes Dispatch service detection Flag carriers operating through third-party dispatch services ✗ No ✓ Yes FMCSA authority & compliance data Operating status, authority type, DOT numbers ✓ Yes, and beyond ✓ Yes Risk & fraud signal monitoring Alerts on authority changes, suspicious patterns, and bad actors ✓ GTM-focused signals ✓ Ops-focused signals Orange = AlphaLoops strengths   Blue = Highway strengths Why the confusion happens ## Both platforms know carriers. They just ask different questions. Highway and AlphaLoops both sit on top of carrier data. That's where the similarity ends. Highway uses carrier data to answer operational questions: is this carrier legitimate, insured, and where are they right now? AlphaLoops uses carrier data to answer commercial questions: which of these 2.4 million carriers should our reps be calling, and what do we lead with? 🚫 #### Highway's question: "Can I trust this carrier with this load?" Highway's value is in the moment of a transaction. Before a load is booked, a broker needs to know the carrier is real, authorized, and actually going to show up. **That's a verification problem.** 🎯 #### AlphaLoops' question: "Which carriers should we be selling to?" AlphaLoops' value is upstream of any transaction. Before a rep ever makes a call, they need to know which carriers match their ICP, what tech they run, and whether the timing is right. **That's a pipeline problem.** 👤 #### Different buyers. Different workflows. The Highway buyer is a **freight broker operations team** protecting against fraud on every load. The AlphaLoops buyer is a **GTM or sales team** at a company selling technology or services into trucking. 📈 #### Data overlap is smaller than it looks. Highway's ELD connections, dispatch detection, and cargo policy analysis are irrelevant to sales teams. AlphaLoops' tech stack intelligence, growth signals, and ICP scoring are irrelevant to brokers vetting loads. **Different data. Different decisions.** Data layer breakdown ## The carrier data each platform specializes in Both platforms enrich carrier data. The layers they specialize in are completely different. AlphaLoops only ##### GTM & Commercial Intelligence - ✓ Telematics provider (Samsara, Motive, etc.) - ✓ TMS platform (McLeod, AscendTMS, etc.) - ✓ Fuel card provider (WEX, EFS, Mudflap, etc.) - ✓ Fleet growth & contraction signals - ✓ ICP scoring & carrier ranking - ✓ Sales contacts & decision-maker data - ✓ CRM sync for rep workflows - ✓ REST API & MCP server for AI workflows Highway only ##### Identity & Transaction Security - ✓ Real-time carrier identity verification - ✓ Double-brokering & impersonation detection - ✓ ELD-powered live load tracking - ✓ Cargo insurance exclusion analysis (Exclusion Intel) - ✓ Dispatch service detection - ✓ Digital carrier onboarding - ✓ Secure rate confirmation delivery - ✓ Highway for Email (phishing protection) - ✓ Highway for VoIP (phone fraud protection) Shared foundation ##### Core Carrier Data - ✓ FMCSA authority & operating status - ✓ Fleet size & equipment type - ✓ DOT & MC numbers - ✓ Safety & compliance history - ✓ Risk & fraud signal monitoring - ✓ Geographic operating regions Right tool for the right job ## Which one fits your use case? The question is simple: are you trying to protect freight, or find new customers? Here's how it maps. ##### I need to find carriers running competitor telematics that match our ICP You're building a segmented target list for a displacement campaign. Use AlphaLoops ##### I need to confirm a carrier's identity before they pick up a load You're a freight broker preventing impersonation fraud on an active shipment. Use Highway ##### I want my sales reps to see carrier tech stack and fleet data in Salesforce You're enriching your CRM with carrier intelligence for GTM activation. Use AlphaLoops ##### I want to know if a carrier is using a third-party dispatch service You're a broker screening for dispatch service arrangements that could indicate risk. Use Highway ##### I want to track which carriers are growing their fleet so we can pitch at the right time You're using growth signals as a trigger for timely outbound outreach. Use AlphaLoops ##### I want real-time ELD-powered tracking on my loads without check calls You're a broker that needs automated load visibility. Highway's Load Lock+ connects directly to ELD devices — no carrier app required. Use Highway ##### I sell a product to carriers and need to know who to call and what to lead with You need GTM intelligence: not freight ops tooling. Use AlphaLoops > AlphaLoops has fleet data we couldn't find anywhere else: intelligence that tells us which carriers actually match our ICP and why. Now our reps spend time on the right conversations instead of chasing dead ends. **Michael Kennedy**VP of Business Development, Loadsure ## The intelligence layer built for selling into trucking. Highway protects loads. AlphaLoops builds pipelines. See which carriers your team should be calling. [Book a Demo](/contact) ![AlphaLoops](/lovable-uploads/AlphaLoops-Logo-2025_Black-Type_White-Background_3280x1024.png) Fleet intelligence for go-to-market teams in transportation. 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