--- title: "Intent Signals: Know Which Carriers Are In-Market | What's New | AlphaLoops" description: "Intent Signals surface which carriers are actively evaluating TMS, telematics, insurance, and more. Prospect by real buying behavior, not firmographics." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "WebSite", "name": "AlphaLoops", "alternateName": [ "AlphaLoops.com", "Run AlphaLoop" ], "url": "https://runalphaloops.com/" }, { "@context": "https://schema.org", "@type": "Article", "headline": "Intent Signals — Know Which Carriers Are In-Market", "description": "Intent Signals surface which carriers are actively evaluating TMS, telematics, insurance, and more. Prospect by real buying behavior, not firmographics.", "url": "https://runalphaloops.com/whats-new/intent-signals-know-which-carriers-are-in-market", "datePublished": "2026-04-23 11:00", "publisher": { "@type": "Organization", "name": "AlphaLoops", "url": "https://runalphaloops.com" } } ] --- [![AlphaLoops](/lovable-uploads/AlphaLoops-Logo-2025_Black-Type_White-Background_3280x1024.png)](/) Products [ I Intelligence Win the deal — technology stack, growth signals & decision-maker contacts on 2.7M carriers. For GTM teams → ](/product)[ V Verify NEW Trust the carrier — embeddable identity & association verification, under your brand. 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[Book a demo](/contact)[View all solutions → ](/solutions) [Integrate](/integrations) [ Salesforce AppExchange managed package · push to Account, Lead, Contact ](/integrations/salesforce)[ HubSpot Managed app · push to Company and Contact with associations ](/integrations/hubspot)[ Microsoft Dynamics 365 Power Automate connector · push to Dataverse Account and Contact ](/integrations/dynamics)[ n8n Verified community node · AI agent workflows ](/integrations/n8n)[ MCP Server Hosted Model Context Protocol · Claude, Cursor, Windsurf ](/mcp) [All integrations →](/integrations) [Pricing](/pricing)[Research](https://research.runalphaloops.com) [What's new](/whats-new) [ Carrier Benchmarks NEW Carrier safety grades built on actual peers ](/whats-new/carrier-benchmarks-carrier-safety-grades-built-on-actual-peers) [All updates →](/whats-new) [Log in](https://alphafreight.runalphaloops.com/login)[Sign up](https://alphafreight.runalphaloops.com/login?mode=signup)[Book a demo](/book-a-demo) [Home](/)/ [What's New](/whats-new)/ Intent Signals — Know Which Carriers Are In-Market Data Update April 23, 2026 New # Intent Signals — Know Which Carriers Are In-Market Today we're launching Intent Signals: a new layer of data that surfaces which carriers are actively in-market for whatever you sell. For the first time, freight GTM teams can prospect based on real buying behavior, not just firmographics and tech stack. ![Intent Signals — Know Which Carriers Are In-Market](https://a.storyblok.com/f/290978107134800/2528x1684/6ebe4214e6/gemini_generated_image_xqe22nxqe22nxqe2.png) ## Why this matters Every outbound team in freight is working the same lists. You pull fleets by size, filter by equipment, maybe layer in tech stack signals, and then you send sequences into the void hoping someone's budget cycle lines up with your email. Intent Signals change that. Instead of broadcasting to anyone who fits your ICP, you start with the carriers who are in-market right now. Fleet managers researching new TMS platforms this week. Safety directors comparing ELD providers. CFOs looking into factoring alternatives. Ops leaders evaluating dashcams, maintenance software, trailer leasing, driver recruiting tools, or anything else with a buying signal. Same carrier universe, radically better conversion. This is the move from volume prospecting to signal prospecting. ## What it detects Intent Signals tracks buying behavior across any B2B category sold into fleets. We don't limit you to a pre-defined list. If there's a product or service category with measurable research activity, decision-maker engagement, or evaluation behavior, we can surface the carriers in-market for it. Some of the categories our customers are already running: - TMS evaluation: McLeod, Turvo, Aljex, AscendTMS, and others - Telematics switching: ELD contract research, provider comparisons - Insurance shopping: renewal windows, coverage evaluation - Factoring changes: rate comparisons, AR financing research - Fuel card shopping: network comparisons, discount programs - Load board evaluation: DAT, Truckstop, alternatives - Dashcams, maintenance software, trailer leasing, freight payment, driver recruiting, accounting software, HR tools If you sell into fleets and don't see your category above, tell us. We can build an audience for it. ## How it works Most B2B intent tools operate at the company level. They know "someone at Acme Corp is researching CRMs." That's useful for tech companies selling to tech companies. It's nearly useless in freight, where the company-level record is a DOT number and the buyers are rarely concentrated in easily-scraped domains. So we built something different. Intent Signals sits on top of a person-level data graph covering 250M+ verified identities and processing 50B+ daily behavioral signals: clickstream, search, content consumption, and purchase intent. We resolve those person-level signals against the human buyers inside each carrier. Fleet managers, safety directors, IT leaders, VPs of transportation, CFOs. Our carrier identity graph maps these people to their USDOT employers using the same identity-resolution infrastructure that powers our contact enrichment product. The result: when a fleet manager at a 200-truck carrier spends three days researching TMS vendors on comparison sites, their carrier shows up when you filter your list by TMS intent. Not because the carrier's marketing site mentioned a technology change. Because the person who actually makes the decision is actively shopping. We refresh signals daily. Carriers enter and exit intent categories as buying behavior evolves. ## What's new in the product Intent Signals shows up in three places: - Home page prompts: the AI chip row now includes intent queries like "Carriers evaluating a new TMS this quarter" and "Fleets with insurance renewing in 60 days." Green dot means it's intent-powered. - List filters: Intent is a native filter alongside region, fleet size, equipment, and authority status. Compose freely. "TX hazmat carriers with 50+ trucks evaluating TMS" is two filters away. - Carrier profiles: every carrier page now surfaces active intent signals with category, recency, and signal count. Alerts, CRM sync, and sequence integrations all work with intent lists out of the box. ## How to use it Intent Signals is live now for every AlphaLoops account, and free to use through May 20, 2026. After that it becomes a paid add-on to any plan. Log in, look for the green dots on your home page prompts, and click one. That's your first intent query. From there you can refine, save, export, push to CRM, or set up alerts so you're notified when new carriers enter a category. If the category you sell into isn't already set up as a prompt, reply to any of our emails or reach out directly. We'll build the audience for you. If you want a walkthrough, book a demo and we'll show you how our customers are re-sequencing their outbound around intent. On this page - [Why this matters](#section-0) - [What it detects](#section-1) - [How it works](#section-2) - [What's new in the product](#section-3) - [How to use it](#section-4) Release Info Released April 23, 2026 Category Data Update Share TwitterLinkedInCopy Related Updates [Data Update Introducing Estimated Fleet Value May 19, 2026 ](/whats-new/introducing-estimated-fleet-value)[Data Update Annual Fuel Gallons Estimates Now Available for Every Carrier April 28, 2026 ](/whats-new/annual-fuel-gallons-estimates-now-available-for-every-carrier)[Data Update AlphaLoops Developer SDKs and CLI — Now Available March 11, 2026 ](/whats-new/alphaloops-developer-sdks-and-cli-now-available) [← Previous What's New: Salesforce Sync, Rebuilt ](/whats-new/what-s-new-salesforce-sync-rebuilt)[Next → Annual Fuel Gallons Estimates Now Available for Every Carrier ](/whats-new/annual-fuel-gallons-estimates-now-available-for-every-carrier) [ALPHA LOOPS ](/) Carrier intelligence and verification for freight — built on every motor carrier in America. 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