Highway is a carrier identity and fraud prevention platform built for freight brokers. AlphaLoops is a carrier intelligence platform built for go-to-market teams. Both work with carrier data. The similarities end there.
AlphaLoops tells your sales team which 50,000 carriers out of 2.4 million are actually worth calling: based on their tech stack, fleet size, growth trajectory, and fit with your ICP. Then it tells them exactly how to pitch.
Used by telematics companies, TMS vendors, fuel card providers, insurers, and anyone else who sells into trucking and needs a smarter way to build pipeline.
Highway verifies carrier identity in real time: preventing double-brokering, fraud, and load theft before they happen. It uses ELD connections, authority checks, and document verification to confirm a carrier is legitimate before a load is assigned.
Used by freight brokers and 3PLs who need to know the carrier picking up their freight is who they claim to be.
There's very little overlap here. The data Highway uses to verify identity is not the same data AlphaLoops uses to drive sales.
| Capability | AlphaLoops | Highway |
|---|---|---|
| Technology stack detection Telematics, TMS, ELD, and fuel card providers per carrier
|
✓ Yes | ✗ No |
| Fleet size & equipment profiling Power units, trailers, cargo type, updated continuously
|
✓ Yes: GTM-enriched | → Yes: broker sourcing focus |
| Fleet growth & contraction signals Carriers adding trucks, hiring drivers, expanding into new lanes
|
✓ Yes | ✗ No |
| ICP targeting & list building Segment 2.4M+ carriers by tech stack, fleet size, geography, and signals
|
✓ Yes: GTM-focused | → Carrier search exists, built for load sourcing not sales |
| Sales contact data Decision-maker names, emails, direct dials for GTM outreach
|
✓ Yes | ✗ No |
| CRM integration Salesforce, HubSpot, and Microsoft Dynamics: carrier intelligence inside rep workflows
|
✓ Yes | ✗ Not for GTM |
| AI-powered carrier scoring Rank and prioritize carriers by ICP fit and opportunity signals
|
✓ Yes | ✗ No |
| REST API & MCP server Modern REST API and MCP server — embed carrier intelligence in AI agents, internal tools, and any MCP-compatible workflow
|
✓ Yes: REST API & MCP | → Broker identity API on Connect Core ($500/mo+); no API on base plan |
| Carrier identity verification Real-time confirmation that a carrier is who they claim to be
|
✗ Not the focus | ✓ Yes |
| Double-brokering & fraud detection Catch impersonation, cargo theft, and fraudulent booking attempts
|
✗ No | ✓ Yes |
| ELD-powered real-time load tracking Live truck location and automated vehicle assignment without check calls
|
✗ No | ✓ Yes: Load Lock+ |
| Insurance policy & exclusion analysis Reveals cargo insurance exclusions not visible on standard COIs
|
✗ No | ✓ Yes: Exclusion Intel |
| Carrier onboarding & digital booking Streamline how brokers onboard and assign loads to new carriers
|
✗ No | ✓ Yes |
| Dispatch service detection Flag carriers operating through third-party dispatch services
|
✗ No | ✓ Yes |
| FMCSA authority & compliance data Operating status, authority type, DOT numbers
|
✓ Yes, and beyond | ✓ Yes |
| Risk & fraud signal monitoring Alerts on authority changes, suspicious patterns, and bad actors
|
✓ GTM-focused signals | ✓ Ops-focused signals |
Orange = AlphaLoops strengths Blue = Highway strengths
Highway and AlphaLoops both sit on top of carrier data. That's where the similarity ends. Highway uses carrier data to answer operational questions: is this carrier legitimate, insured, and where are they right now? AlphaLoops uses carrier data to answer commercial questions: which of these 2.4 million carriers should our reps be calling, and what do we lead with?
Highway's value is in the moment of a transaction. Before a load is booked, a broker needs to know the carrier is real, authorized, and actually going to show up. That's a verification problem.
AlphaLoops' value is upstream of any transaction. Before a rep ever makes a call, they need to know which carriers match their ICP, what tech they run, and whether the timing is right. That's a pipeline problem.
The Highway buyer is a freight broker operations team protecting against fraud on every load. The AlphaLoops buyer is a GTM or sales team at a company selling technology or services into trucking.
Highway's ELD connections, dispatch detection, and cargo policy analysis are irrelevant to sales teams. AlphaLoops' tech stack intelligence, growth signals, and ICP scoring are irrelevant to brokers vetting loads. Different data. Different decisions.
Both platforms enrich carrier data. The layers they specialize in are completely different.
The question is simple: are you trying to protect freight, or find new customers? Here's how it maps.
You're building a segmented target list for a displacement campaign.
You're a freight broker preventing impersonation fraud on an active shipment.
You're enriching your CRM with carrier intelligence for GTM activation.
You're a broker screening for dispatch service arrangements that could indicate risk.
You're using growth signals as a trigger for timely outbound outreach.
You're a broker that needs automated load visibility. Highway's Load Lock+ connects directly to ELD devices — no carrier app required.
You need GTM intelligence: not freight ops tooling.
AlphaLoops has fleet data we couldn't find anywhere else: intelligence that tells us which carriers actually match our ICP and why. Now our reps spend time on the right conversations instead of chasing dead ends.
Highway protects loads. AlphaLoops builds pipelines. See which carriers your team should be calling.
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